
Infamous Anya Hindmarch bag
A desire to encourage people to use less plastic bags inspired designer Anya Hindmarch to make this bag. (Hindmarch and Whole Foods joined forces to offer this bag to the US public.) Much like with the Target or H&M designer collaborations, people went wild. Hundreds of women lined up for them in Hong Kong. Some who didn’t get their hands on them there made plans to fly to New York to try again. Rumor has it several women made sure the cashiers at Whole Foods wrapped up their “I’m Not a Plastic Bags” bags in plastic bags . . . all the better to hawk them on eBay for $350 a pop. (Only the women who did not intend to use their canvas shopping bags as purses, of course.)
You can only imagine the horror this inspired in people who are genuinely interested in reducing their environmental impact. Some of this horror got wrapped up in the bag itself. Truth be told, I’m not offended by it. I like the lettering. I like the piping. I’m not quite as fond of the handles. But I love the idea behind the bag’s conception — reducing one’s environmental impact. Certainly, the best thing to do is to avoid plastic bags altogether. Now that I make sure I always have at least one extra bag in my carryall, I rarely end up with bags because I have a tendency towards spontaneous grocery shopping stop offs when it dawns on me that I just can’t bear to eat X one more night. But before I was good, I admit I was awful. Or at least like the average American.
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